The Happy Pill

The Happy Pill is a new antidepressant from Awesome Corp that is much better than other products on the market. It is marketed towards anyone who wishes to be happier. The design of the product is very simple. It is a pill with "Happy Pill" stamped on it to avoid confusion, as many pills look the same nowadays.

It will be advertised in newspapers, on international television and on the internet. The ad on the left is ment for the newspapers and websites. It's very simple, as our studies have shown that people in general disregard flashy internet ads. Most unhapppy people are often in front of their computer or their TV, so those are the areas in which we will focus our marketing on the most.


The TV ad introduces the Awesome Corp mascot, the Awesome Smiley. It is a symbol for the happiness and awesomeness that our customers want when they buy our products.
The ad is humorous and bright. It consists of a man talking about the pill and some pictures. The ad is quite different from other ads for antideprassants since it is bright and happy. Most other ads are really dark and depressing, but ours make you happy just by watching it.